New Venture Creation : A Framework for Entrepreneurial Start-ups （3RD）

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New Venture Creation : A Framework for Entrepreneurial Start-ups （3RD）

Burns, Paul

ウェブストア価格 ¥50,800（本体¥46,182）
Bloomsbury Academic（2023/11発売）
外貨定価 UK£ 175.00
ポイント 461pt

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製本 Hardcover:ハードカバー版／ページ数 568 p.
言語 ENG
商品コード 9781350321830
DDC分類 658.11

Full Description

Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture.

You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be used concurrently with the book.

This edition includes new material on the importance of anticipating new challenges and the need for re-strategizing and building resilience, while sustainability and diversity have been foregrounded in a re-examination of the case studies.

New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight.

PHASE 1: RESEARCH
Introduction to the New Venture Creation Framework
Entrepreneurship
1. What you bring to entrepreneurship
Business idea
2. Finding your business idea
Industry and markets
3. Understanding your market and industry
Screening process
4. Screening your business idea
PHASE 2: BUSINESS MODEL DEVELOPMENT
Market segments and value propositions
5. Building your business model
6. Crafting and branding your value proposition
Marketing plan
7. Developing your marketing mix
8. Sales and marketing communications
9. Scalability and growth
Operations plan
10. Setting the legal foundations
11. Developing your operations plan
Resources
12. Recruiting and managing your team
13. Financial resources
Financial plan
14. Preparing, validating and using your financial plan
PHASE 3: LAUNCH
15. Preparing, validating and using your business plan