Full Description
This book explores layout in the broadest sense. As a fundamental aspect of graphic design in all its forms, you need to understand the basic principles in order to create effective designs whatever the medium or format - and with the basics mastered, you can develop your own styles and approaches. This book gives you all the tools to become an expert in using and designing layouts that work well.
- Exploring sizing, grids, orientation and balance
- Working with hierarchies, proportion and alignment
- Understanding industry standards and measurements
This new edition brings you even more on designing for digital and mobile, as well as brand new workshops with downloadable assets for you to use in your own layouts. More real-world examples show works-in-progress from international designers, alongside more theory throughout to support your design choices.
Combining historical examples and the latest innovative styles along with practical guidance, interviews and helpful downloads, this is essential reading for students of graphic and visual communication design.
Contents
Introduction
1 Historical Context
2 Basic Principles and 'rules'
Examples / Case studies
Workshops
Exercises
3 Grids and Formations
Examples / Case studies
Workshops
Exercises
4 Objects on a page
Examples / Case studies
Workshops
Exercises
Glossary
Index
