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Full Description
Are you considering a career in the world of publishing, or simply want to understand more about the industry? If so, The Publishing Business will take you through the essential publishing activities performed in editorial, rights, design, production, sales and marketing departments.
International examples from across the industry, from children's books to academic monographs, demonstrate key responsibilities at each stage of the publishing process and how the industry is adapting to digital culture. This 3rd edition has been updated with more on the role of self-publishing, independent publishers, audio books, the rise of poetry and non-fiction and how the industry is facing up to challenges of sustainability, inclusivity and diversity.
Beautifully designed and full of insight and advice from practitioner interviews, this is an essential introduction to a dynamic industry.
Interviewees include:
Anne Meadows, Commissioning Editor at Granta and Portobello Books
Zaahida Nabagereka, Head of Social Impact at Penguin Books UK
Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, Wattpad
Caroline Walsh, Literary Agent, David Higham Associates
Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UK
Amy Ellis, Head of Rights and Permissions, Publishers' Licensing Services
Victoria Lawrance, Rights Manager, Bloomsbury Publishing Plc
Shaun Hodgkinson, COO, Dorling Kindersley
Thomas Truong, Publishing Director, Little Tiger Group
Jenny Blenk, Associate Editor, Dark Horse Comics
Jeanette Morton, Digital Publisher, Oxford University Press
Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon Books
Ian Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster
Contents
Introduction
People And Publishing: Who Does What In Book Publishing?
Chapter-By-Chapter
1. Fundamentals of Publishing
A Very Short Of History of Publishing
Why Finance Matters
The Relationship between Different Parts of Industry
The Global and Local Fundamentals
Ethical Issues in Publishing
Interview: Namrata Tripathi, Founder and Publisher of Kokila
Preparing For a Future in Publishing
Interview: Anne Meadows, Commissioning Editor at Granta and Portobello Books
Case Study: Bertelsmann and Random House
Summary
2. The Publishing Ecosystem
Varieties of Publication- Markets and Audiences
International Publishing - The Global Market
Print and Ebooks
Audiobooks
Interview: Alba Proko, Audio Manager, Bookouture
"Diversity" In Children's Books
Journals, Magazines and Newspapers
Who Adds Value to the Publishing Process?
Case Study: Amazon and EBSCO
Interview: Zaahida Nabagereka, Head of Social Impact at Penguin Books UK
Summary
3. Writers, Readers and Intermediaries
Authors, Illustrators, Creators and Their Rights
Agents and Other Gatekeepers
Network and Opinion Formers
Prizes
Small and Independent Presses
Channels to Readers and Buyers
Case Study: Frankfurt Book Fair
Interview: Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, Wattpad
Interview: Caroline Walsh, Literary Agent, David Higham Associates
Summary
4. Editorial Process
Policy and Planning: List Building and Market Niches
Commissioning: Research, Reputation and Funds
Contractual Matters: Formats and Co-Editions
Editorial Work: From Submissions to Publication
Interview: Breanna McDaniel, Author and Sensitivity Reader
Case Study: A Guide for Dummies
Interview: Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UK
Summary
5. Rights
How Different Rights Developed
Range Of Rights
Who Is Involved In Selling Rights
Case Study: The Rights Potential of Children's Books
Interview: Amy Ellis, Head of Rights and Permissions, Publishers' Licensing Services
Interview: Victoria Lawrance, Rights Manager, Bloomsbury Publishing Plc
Summary
6. Design and Production
Platforms and Formats Appropriate For the Content
Scheduling the Publication Process
Controlling Costs and Establishing Prices
Case Study: Horrible Histories
Interview: Shaun Hodgkinson, COO, Dorling Kindersley
Interview: Thomas Truong, Publishing Director, Little Tiger Group
Summary
7. Print and Digital Publishing
Choosing From a Variety of Media and Formats
Legalities of Publishing in a Wired World
Digital Workflow and Software Standard
Communication for Print and E-Publications
Case Study: Print and Digital at the University Presses
Interview: Jenny Blenk, Associate Editor, Dark Horse Comics
Interview: Jeanette Morton, Digital Publisher, Oxford University Press
Summary
8. Marketing, Sales and Distribution
Marketing
Communication through Promotion and Publicity
Interview: Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon Books
Managing Budgets and Schedules
Supply Chains
Using Feedback to Monitor Success
Case Study: Persephone Books
Interview: Ian Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster
Summary
Conclusion
Glossary
Bibliography and Resources
The Publishing Year: Book Fairs and Other Major Publishing Events
Index
