Full Description
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Contents
Chapter 1: Basic principles
Getting started
Kick-starting the process
Working in a group
Studio interview
Exercise
Chapter 2: Creative thinking and idea generation
Strategies and methods
Exploring idea generation
Studio interview
Exercise
Chapter 3: Audience and context
Audience-specific techniques
Client and competition
Object, construction and materials
Studio interview
Exercise
Chapter 4: Practical idea generation
Working in the studio
Working in the environment
Studio interview
Exercise
Chapter 5: Developing and informing your ideas
Informing your ideas
Synthesis and development
Studio interview
Exercise
Chapter 6: Application
Presenting and communicating ideas
Applying idea generation
Studio interview
Exercise
