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Full Description
Basics Interior Design 01interior design in a retail context. Retail spaces are at the forefront of contemporary interior design because the are updated regularly to stay competitive and appealing. This book examines brand and identity as a starting point for the design concept, and the relationship between the interior and its context, site and setting.It introduces ways of manipulating space and volume, exploring the spatial elements of ceilings, floors and walls, and investigating the notions of layout, circulation and pace. It also pays close attention to the effects of a building on the environment.This is a complete guide to creating retail spaces that entice, excite and enthral the consumer by creating an experience with which they can relate.
Contents
IntroductionHow to get the most out of this bookBranding and identityWhat is brandingDeveloping a brandSelling the brandStudent case studyRetail sectorsFoodFashionHomeLeisure and entertainmentStudent case studyRetail sitesDepartment storesHigh streetShopping centresOut-of-town shoppingThe concourseAlternative venuesStudent case studyThe retail environmentRetail and sustainability MaterialsLightingClimate and soundStudent case studyMethods of organising spacePrinciples of retail organisationMerchandisingService and ancillary spaceStudent case studyDesign detailThe shop facadeInterior architectureFixtures and fittingsStudent case studyConclusionBibliographyQuote sourcesGlossaryAcknowledgementsPicture creditsWorking with ethics
