Full Description
Learn to style for advertisements, magazines and portfolios and take your first steps into one of fashion communication's most dynamic and rewarding careers. With hands-on practical advice on working as part of a team, developing a visual vocabulary and managing a shoot, you'll be encouraged to experiment and develop your own original creative concepts.
This revised edition includes a new chapter on the future of the industry, exploring how the role is changing and the stylist's position as an entrepreneur. There are also new interviews with professional stylists and 120 new images to demonstrate each technique.
Contents
Introduction
1. The Fashion Stylist
What Is Fashion Styling?
Aspects of the Job
A Career in Fashion Styling
Interview: Helen McGuckin
Interview: Max Clark
2. Essential Research
Fashion Awareness
Context
Fashion Referencing
Interview: Lily Charnock
3. Sectors within Styling
Editorial Styling
Commercial Styling
Still-Life Styling
Personal Styling
Interview: Siobhan Lyons
Interview: Emma Jade Edwards
Interview: Carol Woollam
4. Preparing For a Photoshoot
Organizing a Test Shoot
Working with a Team
Sourcing Clothing
Props and Set Design
Casting the Model
Locations
The Photoshoot in Production
Production Planning
Final Brief and Testing
Interview: Laura Holmes
Interview: India Harris
Day of the Shoot
Editing
Post-Production
5. Becoming a Stylist
Collating a Portfolio
Creating a Website
Self-Promotion
Places to Work
Interning and Assisting
Working As a Freelance Stylist
Interview: Aisha Jimoh
Securing an Agent
Interview: Sam Moore
6. The Future of Styling
How the Role is Changing
The Stylist Entrepreneur
Bibliography
Further Resources
