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Full Description
This book sheds new light on the socio-economic impact of multinational corporations. Combining Cultural Studies and International Political Economy, it provides a revealing analysis of the Walt Disney Company, and by extension the wider Hollywood studio system. It does so by examining the cultural and economic forces powering the industry's expansion, the 'civilisation' that Disney disseminates, and the various ways that societies beyond the USA have adopted facets of the Hollywood productions to which they are exposed. Identifying both the strengths and the weaknesses of these transnational firms, it demonstrates the significance of their contribution to American power and predominance.
Contents
Chapter 1. A capitalism of world entertainment.- Chapter 2. The rise of entertainment economy.- Chapter 3. A vulnerable civilisation of leisure.- Chapter 4. A shallow structuration of Hollywood narratives.- Conclusion.- Annexes.
