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Full Description
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
Contents
Introduction; John Burgoyne, Professor of Management Learning University of Lancaster 1. Human capital re-loaded: the use of social media in human resource management; Maria Cesaria Giordano, Amelia Manuti & Pasquale Davide de Palma2. Communicating the "social" organization: Social media and organizational communication; Amelia Manuti 3. Enhancing human capital through social media: Promoting skills and learning through technology; Amelia Manuti, Maria Antonietta Impedovo & Pasquale Davide de Palma 4. Managing "Social" Human Resources: talent management in the "social" organization; Amelia Manuti 5. From theory to (good) practices. Human capital and social media according to human resource managers; Pasquale Davide de Palma & Amelia ManutiConclusion; Amelia Manuti & Pasquale Davide de Palma



