Orality : The Power of the Spoken Word

Furniss, Graham

Palgrave Macmillan（2004/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 188 p.
• 言語 ENG
• 商品コード 9781349517060
• DDC分類 302.2242

Full Description

Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.

Contents

Introduction The Oral Communicative Moment Cultural Parameters of Speech: Genre, Form, Aesthetics Insertion into the Social: Constituting Audiences, Audience Cultures and Moving from the Private to the Public Ideology and Orality Academic Approaches to Orality Concluding: On the Centrality of the Evanescent Appendix A: Sir Geoffrey Howe's Resignation Speech, 1990 Appendix B: Hubert Humphrey's Speech to the 1948 Democratic National Convention References Index