Full Description
Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.
Contents
List of Illustrations List of Figures List of Tables List of Appendices Notes on Contributors Acknowledgements Introduction; The World Told and The World Shown. Multisemiosis Issues; E.Ventola & A.J.M.Guijarro PART I: MULTIMODAL THEORIES: CODING THE VISUAL Multisemiosis and Context-Based Register Typology: Registerial Variation in The Complementarity of Semiotic Systems; C.M.I.M.Matthiessen Developing Multimodal Texture; M.Thomas Metonymy in Visual and Audiovisual Discourse; C.Forceville What Makes us Laugh? Verbo-Visual Humour in Newspaper Cartoons; E.El Refaie Citizenship and Semiotics: Towards A Multimodal Analysis of Representations of The Relationship between The State and The Citizen; G.Pagani PART II: CHILDREN'S NARRATIVES AND MULTISEMIOTICS On Interaction of Image and Verbal Text in A Picture Book. A Multimodal and Systemic Functional Study; A.J.M.Guijarro & M.J.P.Sanz The Text-Iimage Matching: One Story, Two Textualizations; M.C.Astorga PART III: TEXT AND VISUAL INTERACTION IN ADVERTISING AND MARKETING Sequential Visual Discourse Frames; K.O'Halloran & V.Lim Fei A Systemic Functional Framework for The Analysis of Corporate Television Advertisements; S.Tan Multisemiotic Marketing and Advertising: Globalization versus Localization and the Media; A.Hopearuoho & E.Ventola PART IV: MULTISEMIOTICS IN ENACTED ROLES AND VIRTUAL IDENTITIES Taking The Viewer intoThe Field: Interaction between Visual and Verbal Representation in A Television Earth Sciences Documentary; A.Love Developing The Metafunctional Framework for Analyzing Multimodal Hypertextual Identity Construction; A.Maiorani PART V: INTEGRATING TEXT, VISUAL AND SPACE MULTIMODALLY From Musing to A/musing: Semogenesis and Western Museums; M.Stenglin Floods and Fidget Wheels: A Comparative Systemic Functional Analysis of Slessor's 'Five Bells' and Olsen's 'Salute to Five Bells'; K.Tuckwell Index
