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Full Description
Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process. The authors explore these new routes and assess their value for markets and companies.
Contents
List of Tables List of Figures Preface Acknowledgements Notes on Contributors Symbiotic Innovation: Getting the Most Out of Collaboration; R.J.Thomas & Y.Wind Performance Measurement of Co-Creation Initiatives - A Conceptual Framework for Measuring the Value of Idea Contests; V.Bilgram Measuring the Success of Open Innovation; E.Brau, R.Reinhardt & S.Gurtner Can SMEs in Traditional Industries be Creative?; J.M.Zabala-Iturriagagoitia Scenario-based Learning Architectures as a Management Tool; N.Pfeffermann & H.Breuer Social Network Analysis - an Important Tool for Innovation Management; G.Drexler & B.Janse The Evolution of Mobile Social Networks through Technological Innovation; V.Ratten Exploring the Role of Early Customers in the Commercialization of Innovation; F.Frattini, G.Colombo & C.Dell'Era Managing Communities of Practice to Support Innovation; S.Borzillo & R.Kaminska Joining Innovation Efforts using both Feed-forward and Feedback Learning: the Case of Japanese and Korean Universities; I.Oh Innovation Management Reflections: a Brazilian Market Perspective; F.A.Salum, R.S.Reis & H.Ferreira Braga Tadeu The Global Importance of Innovation Champions: Insights from China; A.Kriz, C.Molloy & B.Dennes Frugal Innovation; P.M.Banerjee Flexible Working, Mobility and IT Innovation and ICT in 2012 - The Case of Flexible Working; R.Costa-i-Pujol Creating an Environment for Successful Innovation - A Management Consultant's Perspective; K.Klokgieters & R.Chu Conclusion; A.Brem & E.Viardot
