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Full Description
Through ongoing research into students' workflows and preferences, GLOBAL from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore GLOBAL anywhere, anytime, and on most devices with GLOBAL Online! With the intuitive StudyBits (TM) functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL with Online engages students of all generations and learning styles, and integrates seamlessly into your Global Business Course. GLOBAL4 features all-new animated PengAtlas maps, cutting-edge examples, and chapter introduction videos.
Contents
PART I1. Globalizing Business.2. Understanding Politics, Laws, & Economics.3. Emphasizing Cultures, Ethics, & Norms.4. Leveraging Resources & Capabilities.PART II: ACQUIRING TOOLS.5. Trading Internationally.6. Investing Abroad Directly.7. Dealing with Foreign Exchange.8. Capitalizing on Global & Regional Integration.PART III: MANAGING AROUND THE WORLD.9. Growing & Internationalizing the Entrepreneurial Firm.10. Entering Foreign Markets.11. Making Alliances & Acquisitions Work.12. Strategizing, Structuring, & Learning Around the World.PART IV: BUILDING FUNCTIONAL EXCELLENCE13. Managing Human Resources Globally.14. Competing on Marketing & Supply Chain Management15. Managing Corporate Social Responsibility Globally.
