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Full Description
Learn your Intro to Business Course YOUR Way with BUSN! BUSN's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, BUSN Online allows easy exploration of BUSN anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Contents
Part I1. Business Now: Change is the Only Constant.2. Economics: The Framework of Business.3. The World Marketplace: Business Without Borders.4. Business Ethics & Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating & Delivering Messages That Matter.Part II: CREATING A BUSINESS6. Business Formation: Choosing the Form that Fits.7. Small Business & Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring & Using Funds to Maximize Value.10. Securities Markets: Trading Financial Resources.Part IV: MARKETING A BUSINESS11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.Part V: MANAGING A BUSINESS14. Management, Motivation, and Leadership: Bringing Business to Life.15. HRM: Building a Top Quality Workforce. 16. Managing Information & Technology: Finding New Ways to Learn and Link.17. OM: Putting it All TogetherEndnotes.Index.Student/Instructor Review Cards.
