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Full Description
Learn Global Business YOUR Way with GLOBAL3! GLOBAL3's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, GLOBAL Online allows easy exploration of GLOBAL3 anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Contents
PART I1. Globalizing Business.2. Understanding Politics, Laws, & Economics.3. Emphasizing Cultures, Ethics, & Norms.4. Leveraging Resources & Capabilities.PART II: ACQUIRING TOOLS.5. Trading Internationally.6. Investing Abroad Directly.7. Dealing with Foreign Exchange.8. Capitalizing on Global & Regional Integration.PART III: MANAGING AROUND THE WORLD.9. Growing & Internationalizing the Entrepreneurial Firm.10. Entering Foreign Markets.11. Making Alliances & Acquisitions Work.12. Strategizing, Structuring, & Learning Around the World.PART IV: BUILDING FUNCTIONAL EXCELLENCE13. Managing Human Resources Globally.14. Competing on Marketing and Supply Chain Management15. Managing Corporate Social Responsibility Globally.
