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Full Description
RETAILING, 9E covers the fundamental areas and issues required for success in retailing with an approach specifically crafted to address your learning preferences and needs. Its concise chapters encourage you to develop entrepreneurial ideas and interests in a systematic, logical fashion. This edition's comprehensive, up-to-date presentation features news articles, retailing phenomena from around the world, cutting-edge technologies, and inside stories about leading retail decision-makers. The only text of its kind endorsed by the world's largest retail trade association -- the National Retail Federation (NRF) -- RETAILING uses a conversational writing-style that moves beyond memorizing dates, statistics, or definitions to focus on synthesizing information into a coherent plan that addresses the customers' needs and wants. The book's website is consistently updated for your use in case work or presentations and to ensure a fresh, relevant understanding of today's retailing industry.
Contents
Part IAn Introduction to Retailing.Identifying a Retailer's Core Value Proposition.Retail Strategic Planning and Operations Management.Part II: THE RETAILING ENVIRONMENT.Retail Customers.Evaluating the Competition in Retailing.Managing the Supply Chain.Legal and Ethical Behavior.Part III: MARKET SELECTION AND LOCATION ANALYSIS.Market Selection and Retail Location Analysis.Part IV: MANAGING RETAIL OPERATIONS.Managing a Retailer's Finances.Merchandise Buying and Handling.Merchandise Pricing.Advertising and Promotion.Customer Service and Retail Selling.Store Layout and Design.Appendix.Glossary.Endnotes.Subject Index.URL Index.
