Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition + MyLab Management with Pearson eText / David, Fred/ David, Forest/ David, Meredith

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition + MyLab Management with Pearson eText （18TH）

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition + MyLab Management with Pearson eText （18TH）

David, Fred/ David, Forest/ David, Meredith

Pearson Education Limited（2025/07発売）

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言語 ENG
商品コード 9781292745282

Full Description

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

The Nature of Strategic Management

The Cohesion Case: McDonald's Corporation

PART 2: STRATEGY FORMULATION

Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis