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Full Description
Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They're also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.
New coverage in the 14th Edition looks at changing employment relationships, changing labor relations and demographics, inflation and ESG. You'll also see how entrepreneurs are putting into practice the concepts you're learning about.
Contents
PART 1: THE CONTEMPORARY BUSINESS WORLD
The US Business Environment
Understanding Business Ethics and Social Responsibility
Entrepreneurship, New Ventures, and Business Ownership
Understanding the Global Context of Business
PART 2: MANAGING THE BUSINESS
Managing the Business
Organizing the Business
Operations Management and Quality
PART 3: PEOPLE IN ORGANIZATIONS
Employee Behavior and Motivation
Leadership and Decision Making
Human Resource Management and Labor Relations
PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITHCUSTOMERS FOR COMPETITIVE ADVANTAGE
Marketing Processes and Consumer Behavior
Developing and Pricing Products
Distributing and Promoting Products
PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Information Technology (IT) for Business
The Role of Accountants and Accounting Information
PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Understanding Money and the Role of Banking
Managing Business Finances
APPENDICES
Risk Management
The Legal Context of Business
Managing Your Personal Finances
Unions and Labor Management
