- ホーム
- > 洋書
- > 英文書
- > Computer / General
Full Description
Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work.
Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence.
A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls.
Each chapter has a framework, links to effective tools to try, and revealing case studies.
Covering the foundations of AI, you'll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You'll discover how to increase profits, save time, and improve customer experience, amongst other benefits.
AI is coming - get up to speed.
Contents
Part I: The foundations
What is generative AI?
How does it work?
Where can it help me?
How and when should I apply genAI?
Getting the most from genAI - a guide to prompt engineering
Making great commercial decisions
The risks and ethics of gen AI
Customer and citizen engagement
Legal protections
Future-proofing your organisation
Part II: Applications. How to use genAI for..
Strategy development
Business cases
Insight generation
Ideation
Writing copy
Image creation
Making music
Social media
Customer experience
Marketing
Product development
Coding
Data cleansing
Presentations
Advice giving
Finding new uses for genAI
