Consumer Behavior, Global Edition + MyLab Marketing with Pearson eText (Package) （14TH）

Solomon, Michael/ Russell, Cristel

Pearson Education Limited（2024/07発売）

• 言語 ENG
• 商品コード 9781292720692
• DDC分類 658.8342

Full Description

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Contents

SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR

Buying, Having, and Being: An Introduction to Consumer Behavior
Consumer Ethics, the Marketplace, and the Planet

SECTION 2: MAKING SENSE OF THE WORLD

Perceiving and Making Meaning
Learning, Remembering and Knowing
Motivation

SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS

Attitudes and How to Change Them
Deciding
Buying, Using, and Disposing

SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY

Identity and the Self
Personality, Lifestyles, and Values
Social and Cultural Identity

SECTION 5: BELONGING

How Groups Define Us
Social Class and Status
Culture

APPENDICES

Data Cases
Careers in Consumer Research
Consumer Research Methods
Sources of Secondary Data