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Full Description
Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.
From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business. The 10th Edition has been thoroughly revised to reflect all these changes and help prepare you for the complexities and expectations of today's workplace.
Contents
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
Developing a Business Mindset
Economics, Money, and Banking
The Global Marketplace
Business Ethics and Corporate Social Responsibility
PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
Forms of Ownership
Entrepreneurship and Small-Business Ownership
PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
Management Roles, Functions, and Skills
Organization and Teamwork
Production Systems
PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
Employee Motivation
Human Resources Management
PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
The Art and Science of Marketing
Product Management and Pricing Strategies
Customer Communication and Product Distribution
Financial Information and Accounting Concepts
Financial Management and Financial Markets
APPENDICES
A. Business Law
B. Risk Management
C. Information Technology
D. Personal Finance: Getting Set for Life
