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Full Description
International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.
As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion in the workplace.
Contents
PART 1: FOUNDATION CONCEPTS
Introduction: What Is International Business?
Globalization of Markets and the Internationalization of the Firm
PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
The Cultural Environment of International Business
Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
Theories of International Trade and Investment
Political and Legal Systems in National Environments
Government Intervention and Regional Economic Integration
Understanding Emerging Markets
The International Monetary and Financial Environment
Financial Management and Accounting in the Global Firm
PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT
Strategy and Organization in the International Firm
Global Market Opportunity Assessment
PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS
Exporting and Global Sourcing
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising, and Other Contractual Strategies
PART 5: FUNCTIONAL AREA EXCELLENCE
Marketing in the Global Firm
Human Resource Management in the Global Firm
