Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition + MyLab Management with Pearson eText (Package) / Wheelen, Thomas/ Hunger, J./ Hoffman, Alan

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition + MyLab Management with Pearson eText (Package) （16TH）

Wheelen, Thomas/ Hunger, J./ Hoffman, Alan

Pearson Education Limited（2023/08発売）

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言語 ENG
商品コード 9781292459172
DDC分類 658.4012

Full Description

Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward.

With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.

PART 1: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY

Basic Concepts of Strategic Management
Corporate Governance
Social Responsibility & Ethics in Strategic Management

PART 2: SCANNING THE ENVIRONMENT

Environmental Scanning & Industry Analysis
Organizational Analysis & Competitive Advantage

PART 3: STRATEGY FORMULATION

Business Strategy
Corporate Strategy
Functional Strategy & Strategic Choice

PART 4: STRATEGY IMPLEMENTATION & EVALUATION

Global Strategy
Organizing & Structure
Staffing & Directing
Evaluation & Re-Assessment

PART 5: INTRODUCTION TO CASE ANALYSIS

Suggestions for Case Analysis