Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition （17TH）

David, Fred/ David, Forest

Pearson Education Limited（2022/06発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 672 p.
• 言語 ENG
• 商品コード 9781292441405
• DDC分類 658.4012

Full Description

Forundergraduate and graduate courses in strategic management.

Apractical, skills-oriented approach to strategic management

Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide.

Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

Contents

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

The Nature of Strategic Management
Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

How to Prepare and Present a Case Analysis