Strategic Management: A Competitive Advantage Approach, Concepts and Cases plus Pearson MyLab MyLab Management with Pearson eText, Global Edition / David, Fred/ David, Forest

Strategic Management: A Competitive Advantage Approach, Concepts and Cases plus Pearson MyLab MyLab Management with Pearson eText, Global Edition （17TH）

David, Fred/ David, Forest

Pearson Education Limited（2023/02発売）

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言語 ENG
商品コード 9781292441313

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

The Nature of Strategic Management
Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

How to Prepare and Present a Case Analysis