Statistics for Business and Economics plus Pearson MyLab MIS with Pearson eText, Global Edition （9TH）

Valacich, Joseph/ Schneider, Christoph

Pearson Education Limited（2023/05発売）

• 言語 ENG
• 商品コード 9781292438108
• DDC分類 519.5024658

Full Description

For undergraduate courses in management information systems

A modern, case study-based exploration of Management Information Systems
Information Systems Today: Managing in the Digital World opens each chapter with a case study so you can quickly understand how and why information systems are essential in today's evolving business landscape. The authors selected cases that highlight real-world companies, technologies, and issues that illuminate the chapter topics. Aligning major concepts with the latest trends, the 9th Edition expands its exploration of the ways digital density and the API economy, mobile and cloud computing, social media, artificial intelligence, and the Internet of Things affect information systems.

Contents

Managing in the Digital World
Gaining Competitive Advantage Through Information Systems
Managing the Information Systems Infrastructure and Services
Enabling Business-to-Consumer Electronic Commerce
Enhancing Organizational Communication and Collaboration Using Social Media
Enhancing Business Intelligence Using Big Data and Analytics
Enhancing Business Processes Using Enterprise Information Systems
Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship Management
Developing and Acquiring Information Systems
Securing Information Systems

Technology Briefing Foundations of Information Systems Infrastructure