How to Talk about Data: Build your data fluency

Eppler, Martin/ Bünzli, Fabienne

FT Publishing International（2022/06発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 272 p.
• 言語 ENG
• 商品コード 9781292421193
• DDC分類 658.00285

Full Description

Data literacy is one of the key skills that companies are looking for but it's a specialist skill - currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.

Contents

PART I: The Manager as Data User: Making Sense of Data

1. Overcoming Analytics Anxiety

2. Making sense of statistics: Achieving a global view of data

3. Predicting outcomes: Modelling the world with data

4. Understanding relationships: Probing for the when, how, and why

5. Differences that make a difference: How to segment the world statistically (and what machine learning looks like)

PART II: The Manager as Data Facilitator: Conveying Data-based Insights

6. The Five Magic Ingredients of Data Storytelling

7. The Data Storytelling Canvas

8. How to visually DESIGN your Data: A Manager's Chart Guide

9. How to Work with Software in front of others

10. Effective Analytics Q & A Sessions

PART III: The Manager as Collaboration Partner: Making Analytics Work

11. A Typology of common cooperation challenges in Analytics

12. A Recipe for Better Analytics Collaboration

Conclusion: Future proof Analytics