E-Commerce 2021-2022: Business, Technology and Society, Global Edition （17TH）

Laudon, Kenneth/ Traver, Carol

Pearson Education Limited（2021/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 912 p.
• 言語 ENG
• 商品コード 9781292409313
• DDC分類 658.872

Full Description

For courses in e-commerce A comprehensive overview of e-commerce today.

Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Contents

PART 1: INTRODUCTION TO E-COMMERCE   



The Revolution Is Just Beginning 



E-commerce Business Models and Concepts  
 

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE   



E-commerce Infrastructure: The Internet, Web, and Mobile Platform  



Building an E-commerce Presence: Websites, Mobile Sites, and Apps  



E-commerce Security and Payment Systems  
 

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES   



E-commerce Marketing and Advertising Concepts  



Social, Mobile, and Local Marketing 



Ethical, Social, and Political Issues in E-commerce  
 

PART 4: E-COMMERCE IN ACTION   



Online Retail and Services 



Online Content and Media 



Social Networks, Auctions, and Portals  



B2B E-commerce: Supply Chain Management and Collaborative Commerce