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Full Description
Freelance consulting, coaching, IT contracting and other self-employed professional roles are fast becoming the preferred way to find fulfilling work, generate a great income, and futureproof careers, whilst giving all the benefits and freedoms of being your own boss - but few know how to make it really work.
The Freelance Consultant is the comprehensive guide into turning your expertise into a viable, and valuable, business.
With independent consultant Richard Newton, you will discover a wealth of insider knowledge as well as a network of other successful advisors willing to share their stories. The Freelance Consultant will explain how to:
• Setup, run and thrive in your freelance, consultant or coaching business.
• Acquire those vital first paying clients.
• Know what it takes to become a successful, differentiated and valuable advisor.
• Build your business, define your services and set your prices.
• Understand your customers and identify, manage, and retain key clients.
• Keep developing and continually improving your skills an growing your business.
Turn from amateur to pro with the help of The Freelance Consultant.
Contents
Introduction
Part 1 The essentials
1 Why be a freelancer?
2 Different types of freelancers and what they offer
3 Understanding why clients hire freelancers
Part 2 Design your freelance business
4 Defining your specialisation
5 Profiling your clients
6 Pricing your services
7 Preparing yourself for freelancing
Part 3 Selling and winning your first engagement
8 Marketing and finding clients
9 Selling and making sure you get paid
10 Running your first engagement
Part 4 Developing your business and your expertise
11 Improving your engagements
12 Building relationships to drive your freelance success
13 Developing your credibility and influence with clients
14 Thriving and leveraging freelancing for other interests
Further reading and other resources
Index
