Economics of Managerial Decisions, The, Global Edition + MyLab Economics with Pearson eText (Package)

Blair, Roger/ Rush, Mark

Pearson Education Limited（2019/09発売）

• 言語 ENG
• 商品コード 9781292311043
• DDC分類 330

Contents

1. Managerial Economics and Decision Making
2. Demand and Supply
3. Measuring and Using Demand
4. Production and Costs
5. Perfect Competition
6. Monopoly and Monopolistic Competition
7. Cartels and Oligopoly
8. Game Theory and Oligopoly
9. A Manager's Guide to Antitrust Policy
10. Advanced Pricing Decisions
11. Decisions About Vertical Integration and Distribution
12. Decisions About Production, Products, and Location
13. Marketing Decisions: Advertising and Promotion
14. Business Decisions Under Uncertainty
15. Managerial Decisions About Information
16. Using Present Value to Make Multi-Period Managerial Decisions