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Full Description
If you're a busy manager, looking for fast, focused guidance on how to make impact now then this book is for you. Discover vital, quick-fix, do-it-now ideas and techniques for instant impact and fast learning, as well as more detailed guidance for deeper knowledge. Your two-track way to get ahead.
'Leaves you making better, impressive and more creative ideas than your competitors.'
Andy Mayer, Director of Strategy, Yoomee Digital
Discover how to Be Creative - Now!
This 2-in-1 guide is designed to help boost your creativity and thinking skills in an instant, whilst giving you the deeper knowledge to ensure long-lasting results.
With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters.
· Understand how to think more creatively - quickly
· Discover a range of effective creative and lateral-thinking tools
· Find out how to test and refine your new ideas to make them stronger
· Sell your concepts to the people who matter most
· Build a creative culture and atmosphere in your team or workplace
As an ambitious manager, you need the right information at the right time to help you advance in your career. The 2-in-1 Manager will ensure you improve and succeed in business, right now and in the future.
'A never-ending toolkit of creative approaches to whatever challenges you or your business are facing. Brilliant.'
Sam Lewens, Creative Director and TV Executive Producer
'The perfect toolkit for managers in the millennium.'
Rose Marley, CEO, SharpFutures Manchester
Contents
About the author
Acknowledgements
How to use this book
Chapter 1 BE MORE CREATIVE
Speed read
1.1 Defeat habit with originality
1.2 Divergent thinking
1.3 Lateral thinking
1.4 Convergent thinking
1.5 Time and space
1.6 Group dynamics
1.7 Choose the right tools for the job
Big picture
1.1 Defeat habit with originality
1.2 Divergent thinking
1.3 Lateral thinking
1.4 Convergent thinking
1.5 Time and space
1.6 Group dynamics
1.7 Choose the right tools for the job
Chapter 2 YOUR CREATIVE MISSION
Speed read
2.1 Imagine a world without you
2.2 Apply the power of why
2.3 What's your problem?
2.4 The lizard, the chimp and the business exec
2.5 Four ways of seeing
2.6 Give and take
2.7 Tweet simplicity
Big picture
2.1 Imagine a world without you
2.2 Apply the power of why
2.3 What's your problem?
2.4 The lizard, the chimp and the business exec
2.5 Four ways of seeing
2.6 Give and take
2.7 Tweet simplicity
Chapter 3 INSIGHTS AND HOOKS
Speed read
3.1 That's funny . . .
3.2 Burst your filter bubble
3.3 Make connections
3.4 Use contradictions
3.5 Field trips and freshness stores
3.6 What's my motivation?
3.7 Crafting a compelling hook
Big picture
3.1 That's funny . . .
3.2 Burst your filter bubble
3.3 Make connections
3.4 Use contradictions
3.5 Field trips and freshness stores
3.6 What's my motivation?
3.7 Crafting a compelling hook
Chapter 4 FORCED INSPIRATION
Speed read
4.1 Brainstorm rules
4.2 The lateral nudge and metaphor mash
4.3 Mapping your thoughts
4.4 Steal from the heart
4.5 Break the rules
4.6 Look harder inside the box
4.7 Brainwriting tools
Big picture
4.1 Brainstorm rules
4.2 The lateral nudge and metaphor mash
4.3 Mapping your thoughts
4.4 Steal from the heart
4.5 Break the rules
4.6 Look harder inside the box
4.7 Brainwriting tools
Chapter 5 NURTURE GOOD IDEAS
Speed read
5.1 The developer's dilemma
5.2 Supportive teams
5.3 Widen your pool of talent
5.4 Design thinking
5.5 Keep the novelty alive
5.6. Working with wild ideas
5.7 Moving out of the greenhouse
Big picture
5.1 The developer's dilemma
5.2 Supportive teams
5.3 Widen your pool of talent
5.4 Design thinking
5.5 Keep the novelty alive
5.6. Working with wild ideas
5.7 Moving out of the greenhouse
Chapter 6 WEED OUT BAD IDEAS
Speed read
6.1 Get serious
6.2 The unknown
6.3 Groupthink
6.4 Optimism bias
6.5 Overconfidence
6.6 The sunk cost fallacy (aka why it's hard to pull the plug)
6.7 How to fail well
Big picture
6.1 Get serious
6.2 The unknown
6.3 Groupthink
6.4 Optimism bias
6.5 Overconfidence
6.6 The sunk cost fallacy (aka why it's hard to pull the plug)
6.7 How to fail well
Chapter 7 SELL YOUR BEST IDEAS
Speed read
7.1 You, your audience, your message
7.2 Real, original, simple
7.3 Three is the magic number (and other rhetorical devices)
7.4 Go viral
7.5 Great stories
7.6 Road-test your story
7.7 Hand over the spark
Big picture
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