Key MBA Models, Travel Edition : The 60+ Models Every Manager and Business Student Needs to Know

Birkinshaw, Julian/ Mark, Ken

FT Publishing International（2015/04発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 296 p.
• 言語 ENG
• 商品コード 9781292081755

Full Description

EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER

 

Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes.  Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Contents

PART ONE  ORGANISATIONAL BEHAVIOUR
1   Change management: Kotter's eight-step model
2   Cognitive biases in decision making
3   Emotional intelligence
4   Managing work groups: Belbin team roles
5   Matrix management
6   Mintzberg's managerial roles
7   Motivation: Theory X and Theory Y
8   Negotiating techniques: BATNA
9   Schein's model of organisational culture
10  360-degree assessment
 
PART TWO  MARKETING
11    Customer lifetime value
12    Ethnographic market research
13    Market orientation
14    Multichannel marketing
15    Met promoter score
16    The 4Ps of marketing
17    Pricing strategies: dynamic pricing
18    Product life cycle
19    Segmentation and personalised marketing
 
PART THREE  STRATEGY AND ORGANISATION
20    The ambidextrous organization
21    The BCG growth-share matrix  
22    Blue ocean strategy
23    Core competence and the resource-based view
24    Corporate social responsibility: the triple bottom line
25    Corporate strategy: parenting advantage
26    Five forces analysis
27    Game theory: the prisoner's dilemma
28    Generic strategies
29    The McKinsey 7S framework
 
PART FOUR  INNOVATION AND ENTREPRENEURSHIP  
30    Brainstorming
31    Design thinking
32    Disruptive innovation
33    Greiner's growth model
34    Open innovation  
35    The seven domains assessment model for entrepreneurs
36    Stage/gate model for new product development
37    Scenario planning
 
PART FIVE  ACCOUNTING 
38    The accrual method in accounting
39    Activity-based costing
40    The balanced scorecard
41    The DuPont identity
42    Economic value added
43    Ratio analysis
 
PART SIX  FINANCE 
44    Black-Scholes options pricing model
45    Bond valuation
46    Capital asset pricing model
47    Capital budgeting
48    Modern portfolio theory
49    Modigliani-Miller theorem
50    Time value of money
51    Valuing the firm
52    Weighted average cost of capital
 
PART SEVEN  OPERATIONS
53    Agile development
54