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Full Description
Encourages mastery of the basic principles of psychological research
Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections.
MySearchLab is a part of the Christensen / Johnson / Turner program. Research and writing tools, including access to academic journals, help students explore Psychological Research in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.
This title is available in a variety of formats and prices - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.
Contents
PART I: Introduction
Chapter 1: Introduction to Scientific Research
Chapter 2: Research Approaches and Methods of Data Collection
PART II: Planning the Research Study
Chapter 3: Problem Identification and Hypothesis Formation
Chapter 4: Ethics
PART III: Foundations of Research
Chapter 5: Measuring Variables and Sampling
Chapter 6: Research Validity
PART IV: Experimental Methods
Chapter 7: Control Techniques in Experimental Research
Chapter 8: Experimental Research Design
Chapter 9: Procedure for Conducting an Experiment
Chapter 10: Quasi-Experimental Designs
Chapter 11: Single-Case Research Designs
PART V: Survey, Qualitative, and Mixed Methods Research
Chapter 12: Survey Research
Chapter 13: Qualitative and Mixed Methods Research
PART VI: Analyzing and Interpreting Data
Chapter 14: Descriptive Statistics
Chapter 15: Inferential Statistics
PART VII: Writing the Research Report
Chapter 16: Preparing the Research Report for Presentation or Publication
