Strategy: a View from the Top : Pearson New International Edition （4TH）

De Kluyver, Cornelis/ Robbins, Stephen/ Pearce, John

Pearson Education Limited（2013/11発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 192 p.
言語 ENG
商品コード 9781292040363
DDC分類 658.4012

Full Description

For undergraduate and graduate strategy courses. Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Chapter 1: What is Strategy?
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization's Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio