- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
We live in a global economy in which over one quarter of the world's recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.
This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.
Contents
Preface: using this book xv
Acknowledgements xvii
Abbreviations xix
1 Introduction to international business 1
2 Internationalisation process 37
3 International business: theory and practice 73
4 The political, legal, economic and technological environment 121
5 International sociocultural environment 159
6 International ethical and ecological environment 189
7 International strategic issues 221
8 International human resource management 278
9 International marketing 303
10 International finance: theory and practice 340
References 370
Index 375
