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Full Description
FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED.
Social media is easy when you know how - this practical guide shows you how to get started, then refine and improve your strategy to get real business results.
Many businesses know that social media is important - but they either haven't made a start or are dabbling without a proper strategy in place. It's easy to feel overwhelmed by the task - how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks?
However given that 91% of adults use social media regularly, it's a superb opportunity for you to find and engage with present and potential customers much more interactively than traditional marketing methods. Brilliant Social Media will help you get started with social media, then refine and improve your experience with a series of sample straightforward steps that you can start to implement straightaway.
Brilliant outcomes:
Understand how social media works and which platforms will best suit your business
Plan a social media strategy that fits into your wider digital and marketing strategies
Connect with your customers, identify new clients and find out what people really think of your business
Adapt and refine your strategy as you learn from what works, and what doesn't
Contents
Publisher's acknowledgements
About the author
About the book (go on, read me)
Introduction - embracing change
Chapter 1: Setting the scene - how marketing used to work
Part 1 - Why social media works for business
Chapter 2: The problem with traditional marketing
Chapter 3: Why social media is the marketing of the future
Chapter 4: Overarching principles that you must remember
Chapter 5: Getting started
Part 2 - Choosing and using platforms
Chapter 6: Selecting the right social media platforms
Chapter 7: LinkedIn
Chapter 8: Facebook
Chapter 9: Twitter
Chapter 10: Google+
Chapter 11: YouTube
Chapter 12: The best of the rest: Flickr/Picassa/Pinterest
Part 3 - Making social media work harder
Chapter 13: Tools to better manage your social media accounts
Chapter 14: How to measure your success in social media
Chapter 15: Refining your presence
Chapter 16: Social media monitoring
Chapter 17: Other things you need to know
Chapter 18: Understanding and managing risks
Chapter 19: How to build social media into the rest of your marketing
Conclusion
Glossary
Index
