Strategic Management : Theory （11TH）

Hill, Charles W. L./ Jones, Gareth R./ Schilling, Melissa A.

South-Western Pub（2014/01発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 467 p.
言語 ENG
商品コード 9781285184494
DDC分類 658

Full Description

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa Schilling integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics. Based on real-world practices and current thinking in the field, the eleventh edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management.

Part I1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.2. External Analysis: The Identification of Opportunities and Threats.3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability.4. Building Competitive Advantage Through Functional-Level Strategy.Part III: STRATEGIES.5. Building Competitive Advantage Through Business-Level Strategy.6. Business-Level Strategy and the Industry Environment.7. Strategy and Technology.8. Strategy in the Global Environment.9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.10. Corporate-Level Strategy: Related and Unrelated Diversification.Part IV: IMPLEMENTING STRATEGY.11. Corporate Performance, Governance, and Business Ethics.12. Implementing Strategy in Companies that Compete in a Single Industry.13. Implementing Strategy in Companies that Compete Across Industries and Countries.