マス・コミュニケーション理論（第７版） Mass Communication Theory : Foundations, Ferment, and Future （7TH）

Baran, Stanley J., Ph.D./ Davis, Dennis K., Ph.D.

Wadsworth Pub Co（2014/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 408 p.
• 言語 ENG
• 商品コード 9781285052076
• DDC分類 384

Full Description

MASS COMMUNICATION THEORYEdition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.

Contents

Preface.ROOTS.1. Understanding and Evaluating Mass Communication Theory.2. Establishing the Terms of the Debate Over Media: The First Trend In Media Theory -- Mass Society and Propaganda Theories.3. Normative Theories of Mass Communication.Section 2: FERMENT: METHODOLOGICAL DISPUTES DIVIDE THE DISCIPLINE.4. The Media-Effects Trend.5. The Emergence of the Critical Cultural Trend in North America.6. Theories of Media And Human Development: Children and Adolescents.7. Audience Theories: Uses and Reception.8. Theories of Media Cognition and Information Processing.9. Theories of the Effect of Media on Society.10. Media And Culture Theories: Meaning Making in the Social World.Section 3: FUTURE: RAPIDLY CHANGING MEDIA CHALLENGE A GLOBAL DISCIPLINE.11. The Future of Media Theory and Research.References.Index.