M: Business: 2024 Release ISE （8TH）

Ferrell, O. C./ Hirt, Geoffrey/ Ferrell, Linda

McGraw-Hill Education（2024/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 400 p.
• 言語 ENG
• 商品コード 9781266886201
• DDC分類 650

Full Description

M: Business is designed to be brief, highly visual, and flexible for today's digital and entrepreneurial students.  Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active learning. M: Business represents a great value in the brief Introduction to Business market with a focus on currency, accuracy, and a robust teaching and learning package via McGraw Hill Connect®. 

Contents

PART ONE: BUSINESS IN A CHANGING WORLD 
 1 The Dynamics of Business and Economics 
 2 Business Ethics and Social Responsibility
    Appendix: The Legal and Regulatory Environment 
 3 Business In a Borderless World 

PART TWO: STARTING AND GROWING A BUSINESS
 4 Options for Organizing Business 
 5 Small Business, Entrepreneurship, and Franchising 

PART THREE: MANAGING FOR QUALITY AND COMPETITIVENESS 
 6 The Nature of Management 
 7 Organization, Teamwork, and Communication 
 8 Managing Operations and Supply Chains 

PART FOUR: CREATING THE HUMAN RESOURCE ADVANTAGE 
 9 Motivating the Workforce 
 10 Managing Human Resources 

PART FIVE: MARKETING DEVELOPING RELATIONSHIPS 
 11 Customer-Driven Marketing 
 12 Dimensions of Marketing Strategy 
 13 Digital Marketing and Social Media 

PART SIX: FINANCING THE ENTERPRISE 
 14 Accounting and Financial Statements 
 15 Money and the Financial System 
 16 Financial Management and Securities Markets