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Full Description
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts 2024 Release has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.
Contents
SECTION A: INTRODUCTION AND OVERVIEW
1 What Is Strategy and Why Is It Important?
2 Charting a Company's Direction
SECTION B: CORE CONCEPTS AND ANALYTICAL TOOLS
3 Evaluating a Company's External Environment
4 Evaluating a Company's Resources, Capabilities, and Competitiveness
SECTION C: CRAFTING A STRATEGY
5 The Five Generic Competitive Strategies
6 Strengthening a Company's Competitive Position
7 Strategies for Competing in International Markets
8 Corporate Strategy
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
SECTION D: EXECUTING THE STRATEGY
10 Building an Organization Capable of Good Strategy Execution
11 Managing Internal Operations
12 Corporate Culture and Leadership
