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Full Description
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.
Contents
PART 1: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
1 What Is Strategy and Why Is It Important?
2 Charting a Company's Direction
3 Evaluating a Company's External Environment
4 Evaluating a Company's Resources, Capabilities, and Competitiveness
5 The Five Generic Competitive Strategies
6 Strengthening a Company's Competitive Position
7 Strategies for Competing in International Markets
8 Corporate Strategy
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy10 Building an Organization Capable of Good Strategy Execution
11 Managing Internal Operations
12 Corporate Culture and Leadership
PART 2: CASES IN CRAFTING AND EXECUTING STRATEGY
1 SpaceX: Its Vision, Business Model, and Achievements in Space Exploration
2 Airbnb in 2023
3 Costco Wholesale in 2023: Mission, Business Model, and Strategy
4 Twitter/X Corp. in 2023: The Elon Musk Era Begins
5 Competition in the Energy Drink Market in 2023
6 Netflix's 2023 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers
7 Chewy, Inc.: Are Changes to Its Business Model and Strategy Necessary?
8 FIFA in 2023: It's Strategy to Lead the Worldwide Football Industry
9 Beyond Meat in 2023: Will a Major Shift in Its Operating Model Save It from Possible Bankruptcy?
10 McPherson Cellars in 2023: Setting the Stage for Texas Wine
11 Peloton Interactive, Inc.: The Road Ahead
12 Electronic Arts: It's Strategy in the Video Game Industry
13 Under Armour in 2023: What Should the New CEO Do to Boost the Company's Performance?
14 lululemon athletica in 2023: Full Speed Ahead?
15 Tesla's Strategy in 2023: Can It Deliver Sustained Revenue Growth and Profitability?
16 Nikola Corporation—Can the Company Achieve Advantage in the Heavy-Duty Electric Truck Industry?
17 Microsoft's Strategic Alliance with OpenAI, Inc.: Will the Partnership Create a First-Mover Advantage?
18 Deere & Company in 2023—Its Innovation Strategy in Agricultural Robotics and Artificial Intelligence
19 Pollo Campero, the Taste of Latin America: Can It Capture the US?
20 LVMH in 2023: Its Diversification into Luxury Goods
21 PepsiCo's Diversification Strategy in 2023
22 Robin Hood
23 Starbucks in 2023: Is the Company Attractively Positioned for the Road Ahead?
24 Nucor Corporation in 2023: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions
25 Vail Resorts, Inc. in 2023
26 Meta Platforms, Inc. in 2023: Will the Company's Name Change Resolve Ethical Issues at Facebook and Instagram?
27 Nestlé in 2023: Reducing Plastic Waste?
