Customer Service: Skills for Success: 2026 Release ISE (9TH)

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Customer Service: Skills for Success: 2026 Release ISE (9TH)

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG
  • 商品コード 9781266431524

Full Description

The award-winning The Art of Public Speaking offers a time-tested approach that has made it the most widely used college textbook on its subject in the world. Seamlessly coordinated with Connect, McGraw Hill's path-breaking online program, it supplies a proven set of teaching and learning tools that is without parallel among public speaking books. For experienced instructors, the title presents a solid, fully customizable foundation and an abundance of teaching aids from which to choose, allowing for complete teaching flexibility in the course. For novice instructors, its wisdom, steady hand, and unmatched ancillary package instill confidence and build success in the classroom from day one.

Contents

SPEAKING AND LISTENING

1. Speaking in Public

2. Ethics and Public Speaking

3. Listening

4. Giving Your First Speech

SPEECH PREPARATION: GETTING STARTED

5. Selecting a Topic and a Purpose

6. Analyzing the Audience

7. Gathering Materials

8. Supporting Your Ideas

SPEECH PREPARATION: ORGANIZING AND OUTLINING

9. Organizing the Body of the Speech

10. Beginning and Ending the Speech

11. Outlining the Speech

PRESENTING THE SPEECH

12. Using Language

13. Delivery

14. Using Visual Aids

VARIETIES OF PUBLIC SPEAKING

15. Speaking to Inform

16. Speaking to Persuade

17. Methods of Persuasion

18. Speaking on Special Occasions

19. Presenting Your Speech Online

20. Speaking in Small Groups

APPENDIX Speeches for Analysis and Discussion

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