Strategic Management: Text and Cases ISE （11TH）

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Strategic Management: Text and Cases ISE （11TH）

  • ウェブストア価格 ¥17,161（本体¥15,601）
  • McGraw-Hill Education（2023/03発売）
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  • ポイント 312pt
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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 1728 p.
  • 言語 ENG
  • 商品コード 9781266200465
  • DDC分類 658.4012

Full Description

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. 

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases. 

Contents

PART 1: STRATEGIC ANALYSIS
1. Strategic Management: Creating Competitive Advantages
2. Analyzing the External Environment of the Firm 3. Assessing the Internal Environment of the Firm 4. Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources 

PART 2: STRATEGIC FORMULATION
5. Business-Level Strategy: Creating and Sustaining Competitive Advantages
6. Corporate-Level Strategy: Creating Value through Diversification
7. International Strategy: Creating Value in Global Markets
8. Entrepreneurial Strategy and Competitive Dynamics

PART 3: STRATEGIC IMPLEMENTATION
9. Strategic Control and Corporate Governance 10. Creating Effective Organizational Designs 11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization
12. Managing Innovation and Fostering Corporate Entrepreneurship
PART 4: CASE ANALYSIS
13. Analyzing Strategic Management Cases

Cases:
1. Robin Hood
2. The Global Casino Industry: Emerging from the Pandemic
3. Theorybridge.com: Making Academic Research Relevant to Practitioners
4. Dirty Laundry in the Fast Fashion Industry: H&M's Dilemma
5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market 6. Haribo and the Gummi Bear Business: A Sticky Situation
7. Coinbase Global Inc.
8. Moet Hennessey Louis Vuitton
9. Southwest Airlines: Can "Luv" Be a Competitive Advantage? 10. JetBlue in 2022
11. Emirates Airline
12. Ford: Traveling Two Roads
13. General Motors: Plugging In?
14. Lime: Is E-Bike Sharing the Next Uber? 15. WW in 2022: Can Weight Watchers Shape Up?
16. The Boston Beer Company: Competition is Brewing
17. Heineken
18. Tata Starbucks: A New Brew for India?
19. Nintendo: Could the Switch Turn on Gamers? 20. Apple Inc.: Limits to Growth?
21. Samsung Electronics 22. Zynga: Is the Game Over?
23. Flipkart in the Indian E-Commerce Market
24. eBay: Still Misunderstood
25. Alibaba Group: Rivals at the Gate?
26. Venmo: Better than Cash?
27. Johnson & Johnson 28. Procter & Gamble
29. McDonald's in 2022 30. United Way Worldwide
31. Campbell: How to Keep the Soup Simmering
32. World Wrestling Entertainment in 2022
33. Microfinance: Going Global . . . and Going Public?
34. Greenwood Resources: A Global Sustainable Venture in the Making
35. Kickstarter and Crowdfunding 2022
36. QVC in 2022
37. Cirque du Soleil in 2022
38. Walt Disney Company