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Full Description
The great Nokia turnaround—universal business lessons for leaders in any industry
Nokia once dominated the smartphone industry. It was to mobile phones was Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff. In just four years, the company lost over 90 percent of its value. Revenues were in freefall; massive layoffs became common. Pundits predicted that bankruptcy wasn't a matter of if, it was a matter of when.
Then something equally shocking occurred. In record time, Nokia bounced back. With a vengeance. Nokia reinvented itself and is now the second-biggest player in the $100 billion-dollar global wireless market.
In Transforming Nokia, the man who orchestrated and led Nokia's comeback—Chairman of the Board Risto Siilasmaa—reveals the story of Nokia's fall and resurrection. He reveals the inside story of the collapse and provides survival strategies and change-management methods any business leader can take to the bank. You'll learn how to harness the power of what Siilasmaa calls "paranoid optimism" and apply his winning entrepreneurial leadership model to rise above any challenge and drive sustainable success.
Whether you lead a team or a corporate division, head a start-up or a massive organization, and whether your business is on the rocks or running smoothly, Transforming Nokia provides everything you need to sharpen your foresight, expand your options, seize opportunities, and thrive, no matter what changes tomorrow brings.
Contents
Acknowledgments
Introduction: On the Brink
Part One: The Toxicity of Success
Chapter 1: The Nokia Magic
Chapter 2: Dazzles by the Sparkle
Chapter 3: Mixed Signals
Chapter 4: Placing Our Bets
Chapter 5: Reality Bites
Chapter 6: A New Hand on the Wheel
Chapter 7: Tough Choices
Chapter 8: Jumping off a Burning Platform
Part Two: Transforming to Win Again
Chapter 9: Taking Charge in a Crisis
Chapter 10: The Golden Rules
Chapter 11: Plan B...and Plan C and Plan D
Chapter 12: Can This Marriage Be Saved?
Chapter 13: Hitting "Restart"--Again and Again
Chapter 14: Bold Moves Can Be Your Best Bet
Chapter 15: Doing the Deal
Chapter 16: A Recipe for Reinvention
Chapter 17: Leading with a Foot in Two Worlds
Chapter 18: The Foundation for Our Future
Conclusion: Creating Your Own Luck
Notes
Index
