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Full Description
Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. The appendices provide valuable insights and active learning opportunities, while the instructor's manual equips educators with essential teaching tools. This resource serves as a vital foundation for navigating the complexities of business research.
Contents
1. Research Foundations and Fundamentals
2. The Research Process: An Overview
3. Stage 1: Clarify the Research Question
4. Stage 2: Research Design, An Overview
5. Stage 2: Sampling Design
Appendix: Calculate the Sample Size
6. Stage 2: Data Collection Design: Qualitative Research
7. Stage 2: Data Collection Design: Observation Research
8. Stage 2: Data Collection Design: Experiments
9. Stage 2: Data Collection Design: Survey Research
10. Stage 3: Measurement Foundations
11. Stage 3: Measurement Questions
Appendix: Sources of Measurement Questions
12 Stage 3: Measurement Instruments
13. Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Review: Describing Data Statistically
14. Stage 4: Hypothesis Testing
15 Stage 4: Measures of Association
Appendix: Developing Insights
16. Stage 5: Research Reports: Support Insights and Recommendations
Appendix: Better Reports
17. An Integrated Example
Case Index
Appendix A: Business Research Proposals and RFPs (with Sample RFP)
Appendix B: Focus Group Discussion Guide
Appendix C: Nonparametric Significance Tests
Appendix D: Selected Statistical Tables
