ISE Corporate Communication （8TH）

Argenti, Paul A

McGraw-Hill Education（2022/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 288 p.
• 言語 ENG
• 商品コード 9781265092252
• DDC分類 658.45

Full Description

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Contents

1 The Changing Environment for Business
2 Communicating Strategically
3 An Overview of the Corporate Communication Function
4 Corporate Brand and Reputation
5 Corporate Responsibility
6 Media Relations
7 Internal Communications
8 Investor Relations
9 Government Relations
10 Crisis Communication