International Business: Competing in the Global Marketplace: 2025 Release ISE （15TH）

Hill, Charles

McGraw-Hill Education（2025/03発売）

• 製本 Paperback:紙装版/ペーパーバック版
• 言語 ENG
• 商品コード 9781265069605
• DDC分類 658.049

Full Description

Market-defining since it was introduced, International Business: Competing in the Global Marketplace, sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The text provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. It incorporates leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.

Contents

PART ONE: INTRODUCTION AND OVERVIEW
1.  Globalization
 
PART TWO: NATIONAL DIFFERENCES
2.  National Differences in Political, Economic, and Legal Systems 
3.  National Differences in Economic Development
4.  Differences in Culture
5.  Ethics, Corporate Social Responsibility, and Sustainability

PART THREE: THE GLOBAL TRADE AND INVESTMENT
ENVIRONMENT
6.  International Trade Theory
7.  Government Policy and International Trade 
8.  Foreign Direct Investment
9.  Regional Economic Integration
 
PART FOUR: THE GLOBAL MONETARY SYSTEM
10. The Foreign Exchange Market
11. The International Monetary System
12. The Global Capital Market

PART FIVE: THE STRATEGY AND STRUCTURE OF
INTERNATIONAL BUSINESS
13. The Strategy of International Business
14. The Organization of International Business
15. Entering Developed and Emerging Markets 

PART SIX: INTERNATIONAL BUSINESS FUNCTIONS
16. Exporting, Importing, and Countertrade 
17. Global Production and Supply Chain Management 
18. Global Marketing and Business Analytics 
19. Global Human Resource Management 
20. Accounting and Finance in International Business

PART SEVEN: INTEGRATIVE CASES
How the iPhone Is Made:
Apple's Global Production
System
Kenya: An African Lion
Poland: Eastern Europe's
Economic Miracle 
Culture and Business in Saudi Arabia 
Microsoft Goes Carbon Neutral
A Tale of Two Nations:
Ghana and South Korea
American Steel Tariffs
Starbucks' Foreign Direct
Investment 
The Cost of Brexit
Managing Foreign
Currency 
Exposure at 3M 
Pakistan Takes Another
IMF Loan
Saudi Aramco 
Red Bull 
Dow Chemical's Global
Matrix Structure 
Walmart International
IKEA Entering India,
Finally! 
Higher Education
Exporting and International Competitiveness
Blockchain Technology
and Global Supply Chains Marketing Sneakers
Global Mobility at Shell