- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on society and the economic. This title delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society. This release includes new coverage of the importance of information technology and disruptive technologies such as artificial intelligence. Business Foundations: A Changing World is an unrivaled text and Connect provides a compilation of exciting application-focused content, activities, and examples that guide students through the technology-saturated world of business today.
Contents
Part 1: Business in a Changing World
1. The Dynamics of Business and Economics
2. Business Ethics and Social Responsibility
3. Business in a Borderless World
Part 2: Starting and Growing a Business
4. Options for Organizing Business
5. Small Business, Entrepreneurship, and Franchising
Part 3: Managing for Quality and Competitiveness
6. The Nature of Management
7. Organization, Teamwork, and Communication
8. Supply Chain: Procurement, Operations, and Logistics
Part 4: Creating the Human Resource Advantage
9. Motivating the Workforce
10. Managing Human Resources
Part 5: Marketing: Developing Relationships
11. Customer-Driven Marketing
12. Dimensions of Marketing Strategy
13. Digital Marketing and Social Media
Part 6: Financing the Enterprise
14. Accounting and Financial Statements
15. Money and the Financial System
16. Financial Management and Securities Markets
Bonus Chapters
A. The Legal and Regulatory Environment
B. Personal Financial Planning
Appendixes (Available Online and via Create)
A. Guidelines for the Development of the Business Plan
B. Personal Career Plan
C. Risk: The Basics of Risk Management
