Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

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Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

Brill, Jonathan

ウェブストア価格 ¥6,683（本体¥6,076）
McGraw-Hill Education（2021/09発売）
外貨定価 US$ 35.00
ポイント 60pt

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製本 Hardcover:ハードカバー版／ページ数 368 p.
言語 ENG
商品コード 9781264257157
DDC分類 658.4062

Full Description

"An actionable framework for driving change." —Adam Grant

Will the next rogue wave sink your ship—or will you choose to profit from it?

At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends—the undercurrents of radical, systemic change—are crashing into each other. When they converge, they'll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can't ride out the next wave and you can, you win.

In Rogue Waves, Jonathan Brill—a renowned expert on resilient growth and decision making under uncertainty—shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to:

Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business
Turn sudden threats into outsized opportunities
Create a culture of entrepreneurship and experimentation
Build and scale leadership skills and processes to supercharge your company's agility and adaptability

This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.

Resilience is your new strategy for growth.

Introduction
   Why Business School Strategy Keeps Failing
   Why Business Is Broken
   Resilience Is Your New Strategy for Growth
   A Practitioner as Your Guide
   How This Book Is Organized
PART I AWARENESS
   1 Transforming to Survive in Our Increasingly Volatile World
   2 10 Undercurrents Will Cause the Next Rogue Wave
PART II Behavior Change
   The ROGUE Method
   3 R: Reality Test
   4 O: Observe Your System
   5 G: Generate Your Futures
   6 U: Uncouple Your Opportunities from Your Threats
   7 E: Experiment
PART III CULTURE CHANGE
   8 Leading in Stormy Seas
Conclusion: Driving Resilient Growth in Your Organization
   Phase I: Awareness
   Phase II: Behavior Change
   Phase III: Culture Change
   Phase IV: Resilient Growth
Epilogue
   How to See Clearly
   Winning with a Resilient Growth Strategy
Notes
Index