- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Axiom Business Book Award Silver Medalist in Business Technology
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies--cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)--we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:
●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of markets
You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Contents
Preface: Origins
Introduction: The Magic Coffee Maker
Chapter 1: The Emergence of People Data
Chapter 2: Three Core Principles for Building a Winning Data Strategy
Chapter 3: Data In, Data Out
Chapter 4: The Five Sources of Data-Driven Power
Chapter 5: Making It Real for Your Organization
Chapter 6: The New Basis of Competition: Know, Personalize, and Engage
Chapter 7: Seven Forecasts to Light Up Your Future Sensors
Acknowlegments
Notes
Index
-
- 電子書籍
- 最後の写真
-
- 電子書籍
- てんしの末裔 １巻 まんがタイムコミッ…
