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Full Description
Best Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy because the presentation of the material is engaging and clearly written.
Contents
Part 1Section A: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important? Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company's External EnvironmentChapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a StrategyChapter 5: The Five Generic Competitive StrategiesChapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of OperationsChapter 7: Strategies for Competing in International MarketsChapter 8: Corporate Strategy: Diversification and the Multibusiness CompanyChapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and StrategySection D: Executing the StrategyChapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and StructureChapter 11: Managing Internal Operations: Actions That Promote Good Strategy ExecutionChapter 12: Corporate Culture and Leadership: Keys to Good Strategy ExecutionPart 2: Cases in Crafting and Executing StrategySection A: Crafting Strategy in Single-Business CompaniesCase 1: Mystic Monk CoffeeCase 2: Airbnb in 2016: A Business Model for Sharing Economy Case3: Amazon.com's Business Model and Its EvolutionCase 4: Costco Wholesale in 2016: Mission, Business Model, and StrategyCase5: Competition in the Craft Beer IndustryCase 6: TOMS Shoes in 2016: An Ongoing Dedication to Social ResponsibilityCase 7: Fitbit, Inc.: Has the Company Outgrown Its Strategy?Case 8: Under Armour's Strategy in 2016-How Big a Factor Can the Company Become in the $250 Billion Global Market for Sports Apparel and Footwear? Case 9: Lululemon Athletica, Inc. in 2016: Can the Company Get Back on Track?Case 10: Etsy, Inc.: Reimagining InnovationCase 11: Gap, Inc.: Can It Develop a Strategy to Connect with Consumers in 2016? Case 12: Uber in 2016: Can It Remain the Dominant Leader of the World's Fast Emerging Ride-Sharing Industry? Case 13: Panera Bread Company in 2016: Is the Company's Strategy to Rejuvenate the Company's Growth Working? Case 14: Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer Traffic Again? Case 15: GoPro's Struggle for Survival in 2016Case 16: Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition? Case 17: The South African Win Industry in 2016: Where Does It Go from Here? Case 18: Ford Motor Company: New Strategies for International GrowthCase 19: The Green Music Center at Sonoma State UniversityCase 20: Ricoh Canada Inc.Section B: Crafting Strategy in Diversified CompaniesCase 21: Mondelez International: Has Corporate Restructuring Produced Shareholder Value? Case 22: LVMH in 2016: Its Diversification into Luxury GoodsSection C: Implementing and Executing StrategyCase 23: Robin HoodCase 24: Dilemma at Devil's DenCase 25: Southwest Airlines in 2016: Culture, Values, and Operating PracticesCase 26: Rosen Hotels & Resorts: Delivering Superior Customer ServiceCase 27: Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak Demand for Steel ProductsCase 28: Tim Cook's Leadership and Management Style: Building His Own Legacy at AppleSection D: Strategy, Ethics, and Social ResponsibilityCase 29: NCAA Football: Is It Worth It? Case 30: Rhino Poaching in South Africa: Do National Parks Have Sufficient Resources to Fight Wildlife Crime? Case 31: Conflict Palm Oil and PepsiCo's Ethical DilemmaNER(01): WOW
